How Are New Trends Set
Anyone who experiences the world through an artistic medium—painting, photography or, yes, design—is on a quest to express the basis of all human emotions through that medium. As a designer I look to elevate the human spirit to a state of joy through the emotions and aesthetics of the spaces I design.
How does all of this related to designers (or artists in general) setting the trends? Anyone who spends their life pursuing artistic expression is, by that nature, constantly searching for something new and different, or a way to reinvent something from the past in a fresh new way that speaks to a modern audience. By involving those base emotions we mentioned the “next new thing” used by the artists gains a following. Then, like a snowball on the move, more and more people get on board.
There is an interesting concept in marketing statistics. It says that half of the people are forging new ground and half of the people are walking nice clean paths. This is to say that the “fashion forward” group tend to be the first to jump on the latest look or trend or style and as that half is already moving on to the next thing the style has become the new standard.
Creative people are blessed with the talent of seeing those emotionally effective concepts before the rest of the world. It’s their goal, my goal, to share those creations with the world in a way that will uplift all who experience it. When that happens the snowball begins. From there it is one person sharing a meaningful experience with another person and so on. That is how trends are set…and the reason why so many are touched by them.