IMI Design
Back To Blog List

Emotional Impact of Color

Posted February 24, 2018 by & filed under

Emotional Impact of Color

Humans have a natural, instinctual reaction to color. Of course, our preferences may be based on our own childhood
experiences or cultural influences, and may change over time, but the power of color cannot be underestimated. There have
even been studies observing neural reactions to different colors. Let’s ponder some of the rainbow’s hues and the possibilities
they hold in our homes.

Red

Red is seen as a positive, stimulating color that stirs up passion and energy in those who see it. Conversely, it can be seen as
an aggressive color, so it should be used with a specific intention. In Asian cultures it is considered good luck! And it’s always
nice to add a bit of drama to liven up a space.

Pink

Red’s little sister is pink. This is considered more feminine, at least in spaces, not necessarily in fashion any more. When it’s a
bit more saturated, it becomes fuchsia, which is considered more of a power color. It is interesting, however, to know that
studies show that pink can be calming for around 30 minutes then make someone irritable for around 30 minutes and back
to calm.

When Pantone, the world’s authority on color announced Living Coral as the color of the year, I knew a neutral base would be
the best way to showcase this bright hue, which is a warm, peachy orange with gold undertones. If you are going to use a
trendy color, I suggest accessorizing with it so you can replace it when it feels dated. For a larger impact, go ahead and paint a
wall. Paint is really so easy and inexpensive to redo, don’t be afraid!

Yellow

I have grown to absolutely love yellow myself. It is a cheerful and positive color that brightens a dark space and brings in that
feeling of sunshine and happiness. I do notice that clients tend to shy away from it because it is a strong color and it takes
some convincing to understand how to use it. Just like Van Gogh’s Lilies focuses on the blues of the flower, they would not
stand out the way they do if it weren’t for the yellow. Appropriate use of color is not just the use of one color but the way in
which colors—and even textures—combine to create an overall aesthetic.

Blue

Blue is another favorite for interior spaces. It reminds us of the ocean, the sky; nature in general. Clients find that to be
exceptionally restful. Blue is considered to inspire trust and safety. That’s why lots of banks and even politicians use it
frequently. When the tone becomes a spa blue, it really comes across as a peaceful respite from the hectic world.

Purple

Purple and fuchsias are traditionally the color of royalty and majesty, and symbolize opulence and luxury. I find my clients
either love it or hate it! When mixed with dusky neutrals, it has the ability to transform spaces overflowing with
sophistication and luxury.

Neutral Shades

Then we have neutrals, which I have noticed typically polarize my clients into either warm or cool contingencies. I love the
subtle tension created by blending the two, which adds more depth to a space.

Grays have saturated the decorating market for the last few years. I like to counter this fad-like following by using more
sophisticated tones of grey such as truffle or mushroom. It’s classic and plays well with any accent desired.

White

My most favorite color, or noncolor, is white. White reflects all light waves so technically it’s an all-color. I find it to be very sophisticated, as it relies on the use of other design principles to make it a strong design. When the palette takes a back seat to design, you notice texture, scale, balance and other more complicated design elements to carry your aesthetic statement.

Black

And then we have black—the color of Manhattan, pure sophistication and sexiness. Strong and bold, everything is sleeker and more fabulous in black.

The main story here is to open your mind and explore some new ways to express yourself. Go ahead and be bold! Watch as colors you never before imagined, transform your space in a way you love.